Outsource SEA
Want SEA campaigns that adapt to what is happening in your business? At Niblah we pause ads when returns drop, shift budget to channels that perform better at the time, and align campaigns with inventory and capacity. This is SEA that strengthens your full business strategy.
* Ad budget deployed where it makes the most impact
Outsource SEA as part of your full growth strategy
Niblah is the SEA specialist for companies that want advertising to drive real growth. For founders who wonder if their current campaigns still fit business goals. And for teams who feel the ad budget can be spent smarter.
With us, outsourcing SEA means ads are not a standalone channel, but a strategic part of your full marketing mix. We analyze which channels deliver the best returns and build a plan around that.
In practice, outsourcing SEA to Niblah means:
- ✓Your SEA budget sometimes shifts to other channels because that brings a higher ROI at that moment
- ✓Campaigns are paused when operations are overloaded or SEA is not the most profitable channel
- ✓You use SEA to push products that need to move quickly, aligned with inventory and priorities
Outsource SEA: the what, how, and why
How? Every 90 days we evaluate: does SEA contribute optimally to your business goals? We align the next quarter around that.
What? SEA is not a standalone channel, but part of your full growth strategy.
Why? You know your SEA investments always fit your operations instead of working against them.
Pieter Janssen
E-commerce Manager
After 4 months of SEO with Niblah we finally reached the top 3 for our most important keywords. Traffic grew by 186%!
Linda Bakker
Marketing Director
The transparency and strategic approach from Niblah really make the difference. Finally an SEO partner that delivers results.
Mark de Vries
Founder TechStart
From page 3 to position 1 in 6 months. The technical optimizations and content strategy were our game changer.
Sarah Peters
CEO Fashion Online
Organic traffic grew from 5K to 42K visitors per month. Niblahs SEO expertise speaks for itself!
Tom Verhoeven
Restaurant Owner
Local SEO put our restaurant on the map. New reservations from Google every day. Fantastic!
Eva van Dam
B2B Services
Niblahs link building strategy is next level. Our domain authority grew a lot and we rank for more and more keywords.
Pieter Janssen
E-commerce Manager
After 4 months of SEO with Niblah we finally reached the top 3 for our most important keywords. Traffic grew by 186%!
Linda Bakker
Marketing Director
The transparency and strategic approach from Niblah really make the difference. Finally an SEO partner that delivers results.
Mark de Vries
Founder TechStart
From page 3 to position 1 in 6 months. The technical optimizations and content strategy were our game changer.
Sarah Peters
CEO Fashion Online
Organic traffic grew from 5K to 42K visitors per month. Niblahs SEO expertise speaks for itself!
Tom Verhoeven
Restaurant Owner
Local SEO put our restaurant on the map. New reservations from Google every day. Fantastic!
Eva van Dam
B2B Services
Niblahs link building strategy is next level. Our domain authority grew a lot and we rank for more and more keywords.
Joris Hendriks
Webshop Owner
Content optimization improved our conversion rate by 127%. Not only more traffic, but better traffic.
Melissa de Groot
Marketing Manager
The monthly reports are super clear. You see exactly what your investment delivers. Niblah really thinks along.
David Mulder
SaaS Founder
From 0 to 15K organic visitors in a year. The SEO strategy is perfectly aligned with our product and audience.
Sophie Koning
E-learning Platform
Technical SEO audit and fixes doubled our site speed. Rankings have only gone up since then.
Lars van Leeuwen
Law Office
Local SEO package gave our office much more visibility. We are now number 1 in our area!
Anna Smit
Online Marketer
Finally an SEO partner that looks not only at rankings but at real business growth. Great collaboration!
Joris Hendriks
Webshop Owner
Content optimization improved our conversion rate by 127%. Not only more traffic, but better traffic.
Melissa de Groot
Marketing Manager
The monthly reports are super clear. You see exactly what your investment delivers. Niblah really thinks along.
David Mulder
SaaS Founder
From 0 to 15K organic visitors in a year. The SEO strategy is perfectly aligned with our product and audience.
Sophie Koning
E-learning Platform
Technical SEO audit and fixes doubled our site speed. Rankings have only gone up since then.
Lars van Leeuwen
Law Office
Local SEO package gave our office much more visibility. We are now number 1 in our area!
Anna Smit
Online Marketer
Finally an SEO partner that looks not only at rankings but at real business growth. Great collaboration!
What can you expect when outsourcing SEA to Niblah?
Spend budget where it pays off most
Advertising just to advertise? Not with us. While other agencies push for more spend, we pause campaigns when it improves ROI, or move budget to a better performing channel or CRO.
Aligned with operational reality
Most agencies focus on optimizing campaigns only. We align ads with what is happening in your business. Want to clear stock fast? We run campaigns on those products. Sales team overloaded? Lead campaigns are throttled. Seasonal products? Budgets adapt.
Partnership beyond campaigns
You get more than campaign management. We advise on pricing, launches, and inventory planning because SEA is tied to the whole business, not just ads.
Outsourcing SEA to Niblah: now vs later
Now
- ✗You run SEA campaigns but are not sure they still match current business goals. The strategy feels outdated and campaigns run on momentum.
- ✗You invest in ads but sometimes it feels like they work against operations. Too many leads overload sales, or traffic goes to sold out products.
- ✗Your current SEA agency does not think along about operational issues like stock, seasons, or team capacity.
- ✗SEA lives its own life as an isolated silo instead of being logically integrated with the rest of your business and marketing.
- ✗You feel your ad budget could be used more efficiently, but you only get advice to spend more.
Later
- ✓Your SEA campaigns always match what is happening in your business. The strategy evolves with your priorities.
- ✓Your ad budget shifts dynamically to where it has the most impact, and sometimes that means pausing SEA for a period.
- ✓You have a SEA partner who sometimes says: stop this campaign and invest in another channel that delivers more right now.
- ✓Your SEA strategy is reviewed every quarter and aligned to current business goals. Continuous improvement instead of set it and forget it.
- ✓You know every ad euro contributes to your current goals with measurable returns.
Our SEA expertise
Full Google Ads and Bing Ads management with a focus on profitable growth.
Google Shopping
With a focused strategy we make sure your shopping ads appear at the top of Google Shopping results. We optimize your product feed (titles, descriptions, images, prices) and segment campaigns by profitability.
Feed optimization is critical: better product data means higher Quality Scores, lower cost per click, and better ad positions. Ideal for ecommerce brands to showcase products.
Google Search
Top of Google search results? We help with years of experience. We build detailed campaign structures, write persuasive ad copy, and implement conversion focused landing page strategy.
We manage negative keywords continuously to exclude irrelevant traffic. The goal is not maximum impressions, but the highest conversion rate. You show up for keywords that fit your business.
Display Advertising
We show your ads across relevant websites. Display builds brand awareness and enables remarketing. We segment audiences strategically: cart abandoners get remarketing, site visitors see awareness messaging.
We test variations continuously. Display often has lower direct conversion but plays a key role in the customer journey. It is a strong way to retarget and increase brand awareness.
Feed Optimization
We optimize your product feed so you get maximum results from SEA campaigns. We improve titles for relevance, refine descriptions with unique selling points, compress images for faster loads, and implement dynamic pricing rules.
Think optimized titles, descriptions, images, and prices. A better feed means better results at lower costs. We use advanced techniques for strategic bidding and stock based bid adjustments.
In 5 steps to business growth with SEA
Want to know more about outsourcing SEA to Niblah? The first step is to request a free growth scan.
Analysis & Audit
Deep dive into current campaigns: what works, what wastes budget, where quick wins are.
Strategy & Alignment
Align campaign strategy with business goals, operational capacity, and desired results.
Implementation & Optimization
Rebuild campaigns to best practices, implement tracking, and start continuous optimization.
Monitoring & Reporting
Daily performance checks, weekly optimizations, and monthly strategic reviews.
Quarterly Review
Every 90 days we review if the strategy fits current priorities and market conditions.
Real SEA results
How strategic SEA management transforms your revenue
OnlineHardware
E-commerce SEA | 6 months
Shopping feed optimization and strategic bidding doubled ROAS without traffic loss
BizSolutions B2B
Lead Gen SEA | 4 months
Campaign restructuring and focus on lead quality improved conversion drastically
What our clients say
About our SEA expertise
Niblah truly thinks along with business priorities. They paused campaigns when our sales team was full - the previous agency would never do that!
Jeroen Smit
ROAS doubled in 4 months. Their feed optimization was game changing - details matter enormously in Shopping campaigns!
Marieke Jansen
Finally a SEA partner who does not always advise spending more. They optimize for our profit, not their fees. Refreshingly honest!
Tom Visser
Frequently asked questions
When is SEA profitable?
SEA is profitable when the lifetime value of acquired customers exceeds total acquisition costs within an acceptable payback time. Put simply: if 1 euro of ad spend leads to 3+ euros of profit, it is profitable. But you should also compare alternatives: maybe that euro invested in SEO or CRO brings more. We optimize for the highest ROI per channel.
What does SEA mean in marketing?
SEA (Search Engine Advertising) is paid ad space in search engines like Google and Bing. It includes search ads (text ads in results), shopping ads (product listings), display ads (banners on sites), YouTube ads and Gmail ads. Difference with SEO: with SEA you pay per click, with SEO you get organic traffic without direct payment per visit.
Why outsource SEA vs in-house management?
In-house SEA requires a certified specialist (EUR 50-70K salary), test budget to learn, tool subscriptions, and continuous training. Total cost: at least EUR 80-100K per year. Outsourcing gives immediate access to experts, proven frameworks, and cross project knowledge without hiring risk. For most companies with less than EUR 50K monthly ad spend, outsourcing is more cost effective.
What does SEA outsourcing cost?
SEA management fees typically range between 10-20% of ad spend, with minimum monthly fees between EUR 500-1500. Our pricing is transparent and aligned to your budget and complexity. Do not look only at management fees, but at net ROI. An agency that charges 15% but delivers 50% better ROAS is far more profitable than a 10% fee with average results.
How fast do I see results from SEA optimization?
Quick wins like cutting waste and obvious optimizations show results within 2-4 weeks. Significant improvements through test and learn cycles take 2-3 months. SEA is faster than SEO (where 6+ months is common) because you buy traffic immediately. But sustainable optimization requires continuous refinement, not a one time setup.
Do I need both SEO and SEA?
Ideally yes, they complement each other. SEO builds organic traffic long term (slow start, compounding results). SEA delivers immediate traffic (on instantly, off when budget stops). The right mix depends on business maturity, cash flow, competition, and margins. Early stage: SEA for direct revenue. Established: stronger SEO investment, SEA for strategic gaps.
Start with a free growth scan
Being visible is nice. But what does it deliver? Our growth scan gives you insight into the factors that influence the effectiveness of SEO.
What can you expect?
- ✓ Analysis of tech, content, authority and conversion
- ✓ Insight into the factors that influence effectiveness
- ✓ Hand crafted by an SEO specialist
- ✓ Focus on results, not just rankings
What can I expect?
Free Consultation
Start with professional marketing services