CPA Calculator
Find out how much it costs you to get one new customer. Super simple: fill in your numbers and see if your ads are making money or losing money.
CPA Calculator
This calculator shows you how much you pay to get one customer. Fill in what you pay per click, how many visitors become customers, and what you want to spend per customer. Easy!
What Should You Do?
Pay This Per Click
$0.00
To reach your goal
This Many Should Buy
0.00%
Out of 100 visitors
100 Clicks Cost You
$0.00
Right now
How Does This Work? (Super Simple!)
What is CPA?
CPA means "how much you pay to get one customer." It's super simple math:What you pay per click ÷ How many people buy = Cost per customer
Example: You pay $0.50 per click. 2 out of 100 people buy something. So you pay $25 for each customer.
Why Should You Care?
If you know how much a customer costs you, you can see if your ads make money or lose money. Simple rule: spend less to get a customer than they spend with you!
This helps you spend your ad money smart, not just get lots of clicks that don't buy anything.
Lower CPA Strategy
Improve conversion rates through better landing pages, ad relevance, and user experience optimization.
CPC Optimization
Use negative keywords, improve Quality Score, and optimize ad targeting to reduce cost per click.
Conversion Tracking
Ensure accurate conversion tracking to get reliable CPA data and make informed optimization decisions.
Need Help Optimizing Your CPA?
Our Google Ads specialists help businesses achieve profitable CPA targets and scale their advertising campaigns.
Frequently Asked Questions
CPA means how much money you spend to get one new customer. If you spend $100 on ads and get 4 customers, your CPA is $25 per customer. Simple!