Outsource linkbuilding
Want a link profile that convinces Google of your authority? Linkbuilding is the most impactful - and most risky - SEO discipline. Our specialists focus on white hat strategies that build lasting authority through high quality, relevant backlinks that actually improve rankings.
* 73% of successful SEO campaigns have linkbuilding as the biggest ranking factor
Why outsourcing linkbuilding is the smartest choice
Linkbuilding is the most powerful part of SEO - but also the most complex and risky. A strong backlink from an authoritative website in your niche can equal months of other SEO work. But one wrong link can trigger a Google penalty that destroys rankings.
The difference between successful and harmful linkbuilding is nuance: relevance of the linking domain, natural anchor text distribution, contextual fit of the placement, and timing of acquisition. These details decide between sustainable rankings and catastrophic devaluation.
Professional linkbuilding delivers three critical benefits:
Risk mitigation: avoid penalty triggers such as unnatural link patterns, irrelevant linking domains, or over optimized anchor text. One wrong campaign can undo years of SEO work.
Network access: established linkbuilders have relationships with publishers across niches. This means faster placements, better rates, and higher acceptance than cold outreach.
Strategic efficiency: instead of collecting bulk links, we focus on high leverage opportunities that move target keywords with minimal links.
Pieter Janssen
E-commerce Manager
After 4 months of SEO with Niblah we finally reached the top 3 for our most important keywords. Traffic grew by 186%!
Linda Bakker
Marketing Director
The transparency and strategic approach from Niblah really make the difference. Finally an SEO partner that delivers results.
Mark de Vries
Founder TechStart
From page 3 to position 1 in 6 months. The technical optimizations and content strategy were our game changer.
Sarah Peters
CEO Fashion Online
Organic traffic grew from 5K to 42K visitors per month. Niblahs SEO expertise speaks for itself!
Tom Verhoeven
Restaurant Owner
Local SEO put our restaurant on the map. New reservations from Google every day. Fantastic!
Eva van Dam
B2B Services
Niblahs link building strategy is next level. Our domain authority grew a lot and we rank for more and more keywords.
Pieter Janssen
E-commerce Manager
After 4 months of SEO with Niblah we finally reached the top 3 for our most important keywords. Traffic grew by 186%!
Linda Bakker
Marketing Director
The transparency and strategic approach from Niblah really make the difference. Finally an SEO partner that delivers results.
Mark de Vries
Founder TechStart
From page 3 to position 1 in 6 months. The technical optimizations and content strategy were our game changer.
Sarah Peters
CEO Fashion Online
Organic traffic grew from 5K to 42K visitors per month. Niblahs SEO expertise speaks for itself!
Tom Verhoeven
Restaurant Owner
Local SEO put our restaurant on the map. New reservations from Google every day. Fantastic!
Eva van Dam
B2B Services
Niblahs link building strategy is next level. Our domain authority grew a lot and we rank for more and more keywords.
Joris Hendriks
Webshop Owner
Content optimization improved our conversion rate by 127%. Not only more traffic, but better traffic.
Melissa de Groot
Marketing Manager
The monthly reports are super clear. You see exactly what your investment delivers. Niblah really thinks along.
David Mulder
SaaS Founder
From 0 to 15K organic visitors in a year. The SEO strategy is perfectly aligned with our product and audience.
Sophie Koning
E-learning Platform
Technical SEO audit and fixes doubled our site speed. Rankings have only gone up since then.
Lars van Leeuwen
Law Office
Local SEO package gave our office much more visibility. We are now number 1 in our area!
Anna Smit
Online Marketer
Finally an SEO partner that looks not only at rankings but at real business growth. Great collaboration!
Joris Hendriks
Webshop Owner
Content optimization improved our conversion rate by 127%. Not only more traffic, but better traffic.
Melissa de Groot
Marketing Manager
The monthly reports are super clear. You see exactly what your investment delivers. Niblah really thinks along.
David Mulder
SaaS Founder
From 0 to 15K organic visitors in a year. The SEO strategy is perfectly aligned with our product and audience.
Sophie Koning
E-learning Platform
Technical SEO audit and fixes doubled our site speed. Rankings have only gone up since then.
Lars van Leeuwen
Law Office
Local SEO package gave our office much more visibility. We are now number 1 in our area!
Anna Smit
Online Marketer
Finally an SEO partner that looks not only at rankings but at real business growth. Great collaboration!
Why Niblah for your linkbuilding?
At Niblah we build authority by choosing quality over quantity, with full transparency.
White hat strategies only
We use only tactics Google explicitly approves. No PBNs, no link farms, no automated outreach spam. Every link is an editorial placement on a real site with real traffic and authority.
Relevance over metrics
A DR 40 website in your exact niche is more valuable than a DR 70 website without topical relevance. We select domains on thematic fit, not only on authority metrics. Contextual relevance is the strongest ranking signal.
Full transparency
You get access to every link we place: exact URL, anchor text, context, and domain metrics. No black box - you see exactly where your investment goes and the impact of each link.
Our strategic linkbuilding approach
From competitive analysis to link placement - this is how we systematically build your online authority.
Competitive Backlink Analysis
We start with a deep analysis of the backlink profiles of your top 3-5 competitors ranking for your target keywords. This reverse engineering process reveals exactly which link types Google values in your niche. We export every link, categorize by type (guest posts, citations, editorial mentions, resource pages), and analyze anchor text distribution.
We also identify link gaps: websites that link to multiple competitors but not to you. These low hanging fruit opportunities often deliver fast wins because those sites already show interest in your topic area.
Link Acquisition Strategy
Based on the competitive analysis we build a prioritized link acquisition roadmap. We balance different link types to create a natural profile: editorial links (highest value, hardest to secure), resource page inclusions, niche directory listings, guest contributions, and digital PR mentions.
For anchor text we follow natural distribution patterns: majority branded or URL anchors, minority exact match, and LSI variations. This avoids over optimization penalties while still signaling relevance to Google.
Prospect Outreach & Vetting
We identify linkable assets on your website (or create them if needed) and match them with relevant prospects. Each prospect is vetted on traffic (organic visits via Ahrefs), topical relevance, spam score, outbound link patterns, and editorial standards.
Outreach is personalized per prospect - no mass email blasts. We show why our content adds value for their audience. For paid placements we negotiate rates and verify that the site does not run excessive advertising that dilutes link value.
Content Creation & Link Placement
For guest posts and contributed content our specialists write high quality articles that meet editorial standards. Content is genuinely informative - no thin excuses to drop a link. Links are integrated naturally in context where they fit the topic.
We follow publisher guidelines and respect their editorial process. After publication we document the exact URL, anchor text, surrounding context, and initial rankings for target keywords to measure link impact.
Monitoring & Link Maintenance
Linkbuilding does not stop at placement. We monitor each link monthly to verify it stays live, keeps dofollow status, and is not moved to pages that later become spam. Links that disappear or devalue are proactively replaced.
We also track ranking impact: which links correlate with jumps for target keywords? This data refines our strategy. We double down on link types with proven ROI and remove tactics that underperform.
3 reasons to outsource linkbuilding
Penalty risk elimination
Google link spam algorithms keep getting more sophisticated. One wrong campaign can trigger a manual action or algorithmic devaluation that takes months to recover. Experts know exactly where the boundaries are.
Established publisher relationships
Cold outreach gets 2-5% response rates. Established linkbuilders have relationships with editors and publishers, which means faster placements, better rates, and higher acceptance for contributed content.
ROI optimization
Professionals know which links actually move rankings. Instead of wasting budget on low impact links, we focus on high leverage opportunities that deliver maximum ROI per euro invested.
Concrete linkbuilding results
How strategic linkbuilding transforms rankings and traffic
NatureVital
Strategic Linkbuilding | 9 months
Focused linkbuilding campaign on 15 high value keywords delivered a breakthrough in a competitive health niche
TechPioneer SaaS
Authority Building | 12 months
Digital PR and editorial links built brand authority in a competitive B2B software space
This is what our clients say
About our linkbuilding results
"Niblah linkbuilding was a game changer. They focus on quality - every link they place is relevant and high authority. Rankings rose consistently."
Martijn Scholten
"Full transparency about which links are placed where. They understand linkbuilding must be strategic, not quantity focused. Top expertise."
Sofie Hendriks
"After a penalty from a previous agency, Niblah repaired our profile and rebuilt it the right way. Professional and safe."
Robin de Vries
Link types we deploy strategically
Different link types play different roles - we balance them for maximum impact.
Editorial & PR Links
The most valuable link type. Editorial links are given naturally because your content is genuinely valuable. Think journalists linking to your data or industry blogs citing your research.
Impact: Highest authority transfer, strongest ranking signal
Strategy: Digital PR campaigns, original research, data studies
Guest Contributions
High quality contributed content on industry relevant websites. Not guest posts for SEO, but informative articles that help their audience. Links are a natural byproduct.
Impact: Strong relevance signal, targeted traffic
Strategy: Relationship building with niche publishers
Resource Page Inclusions
Links from curated resource pages and best of lists in your niche. These pages exist to help users find quality resources - if your content is excellent, you earn inclusion.
Impact: Consistent referral traffic, topical relevance
Strategy: Content excellence, targeted outreach
Business Citations & Directories
Quality directories and niche specific citations. We focus on high authority, editorially curated directories - not random business listings. Especially valuable for local SEO.
Impact: Foundation links, local relevance signals
Strategy: Selective high quality directory inclusion
Frequently asked questions
What is linkbuilding and why is it important?
Linkbuilding is the process of acquiring hyperlinks from other websites to your website. Google uses these backlinks as votes of confidence. Websites with more quality backlinks are seen as authoritative and rank higher. It is one of the most impactful ranking factors, but it requires expertise to do safely and effectively.
How many backlinks do I need to rank?
There is no magic number - it depends on your niche competitiveness. In competitive niches competitors can have 500+ backlinks, while in niche markets 20-30 quality links can already have substantial impact. Quality always beats quantity: one link from a high authority relevant site can be worth more than 100 low quality links.
What makes a backlink high quality?
Quality backlinks come from websites with: 1) high domain authority and traffic, 2) topical relevance to your niche, 3) editorial placement (not sitewide footer or sidebar), 4) natural anchor text, 5) real human visitors, and 6) a clean backlink profile without spam. A DR 35 link from a niche relevant site is often more valuable than a DR 70 link from an irrelevant site.
Is linkbuilding risky? Can I get a penalty?
Manipulative linkbuilding (paid links without disclosure, link farms, PBNs, exact match anchor spam) can indeed result in penalties. That is why we use only white hat tactics: editorial links, quality guest posts, resource inclusions, and digital PR. These methods are Google approved and penalty safe. The risk is in DIY linkbuilding without expertise.
How long does it take to see results from linkbuilding?
Linkbuilding is not instant gratification - Google needs time to crawl, evaluate, and process new links. First movement is often visible after 4-8 weeks, but substantial improvements typically take 3-6 months. This depends on your baseline authority and competitive landscape. Patience is key, but results are durable.
Can I do linkbuilding myself or should I outsource?
You can do linkbuilding yourself, but it requires significant expertise, time investment, and publisher relationships. Professionals have established contacts (faster placements), know which tactics are safe (penalty avoidance), and know which link types deliver ROI. For most businesses, outsourcing is cost effective because experts are 5-10x more efficient.
Start with a free growth scan
Being visible is nice. But what does it deliver? Our growth scan gives you insight into the factors that influence the effectiveness of SEO.
What can you expect?
- ✓ Analysis of tech, content, authority and conversion
- ✓ Insight into the factors that influence effectiveness
- ✓ Hand crafted by an SEO specialist
- ✓ Focus on results, not just rankings
What can I expect?
Free Consultation
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