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CONTENT

Content types for SEO: what to use and when

Albin Hot
By Albin Hot
•February 18, 2026•1 min read

SEO is not "write more blogs". Google ranks solutions to intent, and different intents require different content types.

Use an intent-first model:

  • informational: guides, FAQs, video + transcript
  • commercial: comparisons, best-of, alternatives, case studies
  • transactional: service pages, category pages, product pages
  • post-purchase: knowledge base, troubleshooting, how-to

    • Then connect everything with internal links (hub + supporting pages) and measure using Search Console + GA4.

    Related internal guides:

  • [What SEO optimization is](/blog/wat-is-seo-optimalisatie)
  • [How to rank higher in Google](/blog/hoog-in-google)
  • [AI Overviews strategy](/blog/hoe-richten-in-ai-overviews-data-gedreven-strategie)
  • [Keywords Explorer workflow](/blog/ahrefs-keywords-explorer-stappenplan)

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    Albin Hot

    Albin Hot

    Albin Hot is Senior SEO Specialist bij Niblah, een toonaangevend marketing platform voor zoekmachines, AI en meer. Hij werkt al meer dan 5 jaar in SEO en specialiseert zich in omzetgedreven strategieën in nauwe samenwerking met multidisciplinaire teams.

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