Google Discover is not traditional SEO. Nobody types a query. People scroll. Google predicts what they’ll care about next. That changes everything: you don’t “rank” in Discover with keywords — you e

Albin Hot

February 12, 2026

Search engine marketing (SEM) combines SEO and SEA. The goal is simple: be visible when people search, and convert that demand into revenue. SEM is pull marketing. You meet existing demand, which mak

Albin Hot

February 11, 2026

Ahrefs Keywords Explorer is a decision tool: what to build, what to skip, and what it will take to win. Key related workflows: - [Traffic Potential vs volume](/blog/ahrefs-traffic-potential-vs-volum

Albin Hot

February 11, 2026

SEO (search engine optimization) is the work you do to earn qualified visits from organic search results. The goal is not rankings for their own sake, but predictable traffic that converts. If you wa

Albin Hot

February 9, 2026

Ranking higher in Google means: you show up for searches that match your offer, and your page drives actions (leads, calls, purchases). A #1 ranking for a keyword that does not convert is not success

Albin Hot

February 9, 2026

## SEO vs SEA in one sentence SEO = earn organic demand over time. SEA = buy visibility now with ads (usually Google Ads). SEM = the combination of SEO + SEA. ## How they show up in Google (why this

Albin Hot

February 9, 2026

Search volume is a starting point, not a decision. In 2026, many SERPs answer the query directly (ads, shopping, local packs, AI answers). That means: volume can look great while clicks are low. Ahre

Albin Hot

February 9, 2026

Ahrefs Site Explorer is the fastest way to understand a website's SEO "shape": traffic trend, keyword footprint, and link profile. I use it as a diagnostic dashboard before I decide what to do next (c

Albin Hot

February 9, 2026

An Ahrefs content gap analysis shows which keywords your competitors rank for while your site does not (yet). It is one of the fastest ways to turn "we need content ideas" into a prioritized roadmap.

Albin Hot

February 9, 2026

A technical SEO audit is the health check that tells you whether search engines can reliably crawl, render, and index your site and whether users get a fast, stable experience. The important part: th

Albin Hot

February 9, 2026

Ahrefs is a widely used SEO tool for keyword research, competitor analysis, and link building. Creating an account is fast, but results come from: correct market settings, a clean first project, and a

Albin Hot

February 9, 2026

## AI Overviews are dominating the search landscape The search landscape is changing rapidly. AI Overviews now appear for over 20% of all searches, and for question-based queries, this rises to nearl

Albin Hot

January 25, 2026

## Automate Shopify translations with N8N If you've been looking for a way to automate translations in your Shopify store with a focus on specific SEO keywords, you're in the right place. This was on

Albin Hot

January 25, 2026

## Shopify changed the “API key” flow If you used the old “custom app development” option inside Shopify settings, you’ve probably noticed the flow has changed. In 2026, Shopify pushes app creation t

Albin Hot

January 14, 2026

Als je een lokaal bedrijf hebt - een restaurant in Rotterdam, een kapperszaak in Utrecht, of een loodgieter in Amsterdam - dan is local SEO je beste vriend. Bij Niblah werken we dagelijks met lokale

Albin Hot

November 18, 2025

Als SEO specialist bij Niblah zie ik het elke week: bedrijven die denken dat hun SEO op orde is, maar technisch gezien een ramp zijn. Ze schrijven uitstekende content. Ze bouwen backlinks. Ze doen k

Albin Hot

November 18, 2025

Hier is een harde waarheid: de overgrote meerderheid van de content die vandaag wordt gepubliceerd, zal nooit ook maar één bezoeker krijgen vanuit Google. Niet volgende week. Niet volgend jaar. Nooi

Albin Hot

November 18, 2025

Als je ooit meerdere backlink tools naast elkaar hebt gebruikt, heb je waarschijnlijk iets vreemds gemerkt: ze tonen allemaal compleet andere cijfers. Ahrefs zegt 543 referring domains, SEMrush claim

Albin Hot

November 18, 2025

De SEO wereld zit vol met lastige vragen, maar één vraag krijgen we bij Niblah het vaakst: "Hoe lang duurt het voordat mijn pagina gaat ranken in Google?" En natuurlijk, je kunt altijd het gemakkelij

Albin Hot

November 18, 2025

On-pagina SEO is het proces van het optimaliseren van blogposts en webpagina's om hun zoekresultaat rankings en AI zichtbaarheid te verbeteren. On-pagina SEO is belangrijk omdat kleine veranderingen

Albin Hot

November 18, 2025